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The yo-yo craze that swept America and the world last century (16-January-2022 blog) has interesting parallels to the invention and development of the modern escalator. Like the yo-yo, the escalator began its operational life as an amusement for people...the patent was developed by engineer Jesse W Reno (incorporating earlier patents of George Wheeler) into functionality, a moving staircase on a conveyor belt tilted at a 25 degree angle[§]. Reno first demonstrated his prototype in 1896 appropriately enough at New York’s Coney Island, promoted as a novelty ride.
It was Charles Seeberger however who in 1899 redesigned Reno’s model and created the first modern commercial elevator (with wooden steps). Seeberger coined the name “escalator” by combining the Latin scala (= steps) with “elevator”. Seeberger went partners with the pioneering Otis Elevator Co of Yonkers, NY. In 1910 Otis bought Seeberger’s patent rights, followed a year later by Reno’s as well. By 1920 Otis had installed 350 escalators across the world (including the famed ones still in operation today at Macy’s Manhattan store), a number that escalated after Otis engineers improved the escalator giving it the cleated, level steps, as we recognise it today. Like the Duncan Company in the US who had a stranglehold on the yo-yo market in mid-century, Otis Co became the dominate force in escalators, however as with Duncan and the loss of its proprietorial rights over the word “yo-yo”, Otis suffered a similar setback in 1940 when the US Patent Office ruled that “escalator” was a common term for moving stairways and no longer the exclusive domain of one powerful escalator manufacturer. Fortunately for the Otis people, they avoided the fate of the Duncan company which eventually went belly-up after the yo-yo market was opened up to competition — the name “Otis” is still in the business of making elevators, escalators and the moving walkways you see in every large international airport.
| Moscow subway’s long, long escalators |
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[§] called an “inclined elevator” by Reno
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Consulted articles:
‘History of the Escalator’, Mary Bellis, ThoughtCo, Upd. 03-Dec-2019, www.thoughtco.com
‘Movin’ On Up: The Curious Birth and Rapid Rise of the Escalator’, Matt Blitz, Popular Mechanics, 06-Apr-2016, www.popularmechanics.com